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Why Antibiotic-Free Means More Than You Might Think

posted on

July 10, 2025

Why “Antibiotic-Free” Means More Than You Might Think

Antibiotics. It’s a word that pops up in a lot of conversations around meat, and in the commercial meat industry is one of the latest trends for marketing. I can vividly recall a television commercial by one of the “big four” owners of America’s chicken supply, showing someone throwing jelly beans at a car overheating to relay how ridiculous it is to throw antibiotics at an animal to solve problems. Its’ interesting to me that the real message involving their stance on antibiotics used in raising their chickens, never once showed an image or video of a real chicken on one of their farms.  If the welfare of the animal is a top priority for their consumers, then why not show the animal? 

I could go on and on about the irritating greenwashing techniques of the commercial food industry, but instead I’ll focus on the fact that people are demanding cleaner food. So, where does the problem originate?  How did we even get here?

The demand for cheap food that is overabundant, designed a system in America built from the top down. In order to compete or simply survive the overhead costs of farming, farmers had to buy in to a more efficient system.  Initially, the majority of people are thrilled to be able to consistently buy chicken for pennies on the pound.  Technology aids more convenient lifestyles, which naturally leads to less knowledge and understanding about the food we consume, and now requires less hands involved in the process.  Massive industrial farms were built, and even bigger companies were forged on the backs of the rural farmer.

So, who controls the commercial food industry?  Is it the consumers, food corporations, pharmaceutical companies, the government?  I think the better question to ask is, where do I fit into this system?  How much influence or control do I have over what I choose to fuel my family? That is one of the biggest reasons why we remained focused on our vision for our farm 25 years ago, before it was a marketing trend, before anyone even knew why it was important or different. We wanted a voice, and we wanted those we were feeding to be heard too.  The local food industry gives us something to say about it all. 

When it comes to anti-biotics, most people don’t want to think about pharmaceuticals in their food, and yet, in much of the commercial meat industry, antibiotics are used regularly—not just to treat sick animals, but as a routine part of daily life. Antibiotic overuse leads to residue in our food and water.  It also creates superbugs that are antibiotic-resistant. In confined systems, where animals do not receive access to the outdoors, antibiotics are often added to feed or water to treat illness or to promote faster growth.

Think about when you yourself are more vulnerable to illness.  Is it when you are stressed? Confined or crowded? Have a weakened immune system?  The same goes for animals.  This is why we do all we can to continue farming the way we do, because ultimately the animals and land that support us, need to carry as much longevity and grit as we do.

We Don’t Use Antibiotics as a Crutch.

The animals on our farm live outdoors, with space to move and a natural ecosystem to support good health. They graze. They forage. They breathe fresh air. They feel and see the sun. And it makes a difference.

When animals live in low-stress environments, eat a balanced diet, and have freedom to move, they get sick a whole lot less. Raising animals can be similar to how we ourselves try to achieve certain health goals. It doesn’t eliminate every problem—after all, livestock are living, and breathing on the same land we are too—but it shifts the focus from treatment to prevention.

We build health from the ground up: through rotational grazing that breaks parasite cycles, clean water systems, balanced nutrition, and regular management to keep us tuned in to any early signs of illness.

What Happens If an Animal Does Get Sick?

Sometimes, despite our best efforts, animals will come down with something. And in those cases, we will intervene with our best knowledge and care, or consult our veterinarian. 

If it’s something we can manage naturally, we do: isolate if applicable, provide supportive care, and use herbal or homeopathic treatments when appropriate. 

If nature needs help, we are there working together with the animal and land to make things better.

But if an animal needed antibiotics to get well—we would use them. If we did have to administer antibiotics, that animal would be removed from the antibiotic-free program and not sold under our label. Transparency matters, and we’ve actually never had to do this for as long as I can remember on our farm.  

It’s About Farming With Integrity

We don’t think the presence of antibiotics in farming is inherently evil. There’s a place for medicine when it’s used responsibly. What we oppose is the system that depends on antibiotics to keep animals afloat in unnatural conditions.

To us, antibiotic-free isn’t just a marketing term—it’s the result of the way we farm.

It’s the result of:

  • Well-managed pastures
  • Strong immune systems built on real food
  • Thoughtful animal husbandry
  • Close observation and early intervention
  • Clean environments and natural movement
  • Demand by the people we feed and connect with everyday

It’s not a magic trick or a perfect formula. It’s the outcome of daily decisions rooted in respect—for the animal, the land, and the families we feed.

The Honest Truth

It would be easier (and cheaper) to do it differently. To let antibiotics paper over the cracks in the system. But we believe people need an option, and not just a one-sized-fits-all system when it comes to our food.  Food is medicine. Food is pleasure. Food is nature. Food is needed. Our way of farming doesn’t fit everyone, but it does fit those looking for something different: a voice to be heard, a farmer to be known, and food to be raised with intention and purpose.

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